Held annually each January during the
Sundance Film Festival
Park City UT
Media
As a major daytime media hub for nearly two decades, Music Lodge has sustainably drawn 90% of the stars annually attending the Sundance Film Festival.
Music Lodge has hosted many major media outlets in event partnerships. The Associated Press used our portrait and TV studios for 12 years. Other media partners have enjoyed the activity and environment of the venue to conduct their interviews with major stars and celebrities. Besides the media studios set-up inside the venue, Music Lodge usually has a scenic exterior interview area either on the patio or by its snowy creekside.
Past media associates have included: Associated Press, Hollywood Foreign Press, MTV News and TheWrap.com
Brands
Music Lodge strives to create organic branding activations in a comfortable, engaging manner for our producers, directors, stars and film cast guests.
A few examples are
• Spyder skiwear's hot chocolate bar.
• JetSuiteX’s area was designed as an airport waiting room, where talent awaited their media interviews. Data was collected as they entered their info into the “ticket boarding pass kiosk” - which printed a gratis private jet ride gift certificate.
• Tesla featured their display as a car dispatch center. Their fleet with drivers were on standby in our underground garage to drive up and chauffeur talent back to their hotels or next destination. A gift certificate awaited them in their seat.
Music
Music is in our name ... and throughout our event in many ways. Sundance attracts many musicians and artists who visit Music Lodge as a festival home base or for their media interviews and portrait photos. Noted singers, musicians, DJs have taken the stage with an impromptu song or two after their interview or just hang out to enjoy the music. Scheduled stage artists are 5 - 7 pm daily during our Music Lodge Live! programming. This is our bustling end-of-day happy hour with a hosted bar and live stage performances. Music Lodge also features a concert during one night of the festival weekend.
